Create content confidence by owning your story & expertise
Effective marketing may feel like an impenetrable black box, but it doesn’t have to be.
I help businesses highlight the impact they have on customers through a brand narrative by weaving their unique differentiators through their:
✴️ Marketing strategy (making the brand engaging & memorable)
✴️ Consistent lead generation
✴️ Authority-building content
The key to impactful marketing is through leveraging narrative psychology so that even in an oversaturated advertising culture, your content makes people feel seen and inspired to take action.
Trust & empathy are how you compete in a saturated marketplace
I came to marketing from an unlikely place– being a nurse in the pediatrics, community health, and OBGYN fields.
I sat with parents and families going through difficult moments. It was through this work that I realized something: in a rush to ‘fix’ people’s problems, we don’t take the time to listen and deeply understand what they’re dealing with.
The act of making someone feel seen IS the point, actually. It’s what’s going to stay in people’s memories far longer than jumping straight to educating or asking for the sale. This insight set me apart from fellow nurses, health technology consultants, and now marketers.
I’m different from other content managers or copywriters. I’m nonbinary, neurodivergent, and chronically ill. I understand that we’re not all working with the same access and capacity.
Because of that, my first and core aspect of my work is refining the language to describe your business that you can repeat for brand consistency and to save time so you’re never writing or pitching from scratch: elevator pitches, positioning statements, talking points, and evocative headlines are an aspect of every offer I have.
Why? When you own your story, your results dramatically shift.
Marketing is an uphill effort that you don’t have the time for
It feels overwhelming to be a small business owner because you wear all of the hats. You have more tasks than time to keep your business going.
Balancing promoting and delivering your service makes it feel impossible to navigate marketing in an intentional way. Wearing all of the hats is leaving you exhausted and unable to see a path forward that lets you grow while working less.
Deciding what tasks and marketing projects to prioritize feels like what water to bail out of the boat when you’re drowning.
It doesn’t have to be like this, and you don’t have to go it alone.
Find the words to describe the impact your unique voice brings to your industry and clients.
“I don’t want my marketing to sound like a cheesy sales pitch”
The service you provide is complex, technical, or transformational– the process of translating the value into engaging talking points causes many founders and their teams to overthink.
What if you get it wrong? What if it falls flat?
Clients that I work with don’t resonate with standard marketing advice but feel self-doubt and judgment about their marketing.
They feel tongue-tied and that they need to tinker for months or years to get to an elevator pitch or brand story that they’re happy with.
I provide an unbiased, strategic perspective that helps you to understand the psychology of your ideal customers and what aspects of your unique story and voice to incorporate through your marketing.
Storytelling strategy lays the necessary groundwork for your marketing and sales process, which means:
⚡️ Your content breaks through the noise and gets noticed
⚡️ Shorten the time from curious to client because your marketing touchpoints are intentional and strategic
⚡️ Adapt your message to diverse audiences & decision makers (investors, patients, providers, etc.)
⚡️ Build trust with increasingly savvier customers through community-driven nurture content
⚡️ You and your team show up more confidently when pitching & promoting your organization
…all through clear marketing tasks, you can check off that support your organization’s values and strengths.
What People Have Said After Working Together:
“We continue to grow in how we are seen online. The followers we have, the presence we give on social media but most importantly the relationships we’ve made and continue to keep. Max really supported us in finding our unique voice and put plans in place that honor our values and strengths.”
–Emily Sterk, Founder of Healing Towards Wellness
“Before working with Max, I felt unclear of how to get inside my client’s head. Like, “what does she want me to teach her next?” Now I have some practical tools that I use whenever I sit down to write or record a video that help me feel clear.”
–Dr. Crystal Frazee, Creator of Attuned Leadership™
Here’s How I Work with Founders & Organizations:
Narrative Growth Intensive
In 4 weeks, you’ll clarify your core message and design a content ecosystem that shares your story while engaging with the right people through your signature framework.
This serves as a messaging and marketing strategy intensive that builds out core touchpoints to share your unique framework & process with ideal clients.
I create marketing & sales assets, including pinned posts, capabilities deck, and brand voice style guide, with a roadmap that helps you prioritize your marketing and sales systems.
Consider this an introduction to our work together to understand your unique business and prioritize the marketing content that will make the most impact.
Storyspark Odyssey
For those who want to be more proactive in their marketing and sales, experience a deep dive into each of the narrative growth pillars, where we find the essence of your brand story and infuse that throughout the customer journey from awareness to conversion.
This is a hybrid marketing strategy & copywriting offer to form a comprehensive playbook so that you can seamlessly nurture and convert clients through your unique story & perspective.
This package also includes either flagship content development or a preview experience, including landing page copy & design and a follow-up email sequence
Storyspark Connection
Looking to refine your marketing but don’t need a full overhaul? This mentorship offer includes alternating strategy calls to co-create your comprehensive playbook with defined systems for your messaging, content ecosystem, sales, and marketing process with time for implementation & feedback on your marketing materials.
To aid in helping you build the systems that serve your business &brain, there are templates, a training & resource library, and access to the Storyspark Lounge community with planning sessions, coworking and support & accountability to cheer each other on.
Feel confident in how you pitch or talk about your business with the support of a community & narrative strategist.
How Narrative Growth Design Works
Narrative Growth Design is about owning what makes your organization distinctive and using that to inform your marketing and sales processes.
It’s choosing to use the deeper parts of your story to stand out and build connection and trust. Your story includes your values, journey, identities, core purpose, and expertise.
Through these aspects, we find the overarching narrative threads that evoke emotion and use those to focus our messaging and positioning strategy.
This framework includes four growth systems:
1️⃣ Uncover Your Unique Value – Clarify your core message into evocative positioning using your story & expertise
2️⃣ Map Your Content Ecosystem - Showcase your approach, methodology, and vibes with diverse touchpoints
3️⃣ SPARK Repeatable Sales Strategy - Spark intent into action without pressuring folks by giving folks a taste of your style
4️⃣ Capacity-Building Content Process - Emphasize sustainability by slowly building systems & content as you’re able
