Creating your best first impression for your future clients
Tailored intentional marketing systems for service providers who don’t have the energy to show up and sell daily
Your content should work for you, not disappear into the ether.
Together, we make your content go further. We do this by translating the deep work you do into words and visuals that become content experiences.
My approach to content centers value alignment and community building and gives them a sense of your unique framework & process by delivering smaller results that build momentum.
Let's build a content ecosystem that embraces your weirdness to find aligned clients with more ease and less confusion.
I help low-capacity service providers promote their work by attracting new folks through shared values and lived experiences. It’s not about reaching as many people as possible, but reaching the right people deeply.
A decade in healthcare as a nurse and clinical tech consultant led me to become a content strategist, copywriter, and storyteller. In all of these, it helped me to center the person on the receiving end of the message.
My signature framework centers capacity and connection with content experiences. Your marketing should create an immersive world that gives your creative energy to your own body of work, not to feed algorithms & billionnaires.
Hi, I’m Max and I create marketing that makes clients feel seen, not sold to
What People are Saying
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Max is great at researching content and creating blog posts that help me broaden my reach. Having additional content created has been a goal for me this and year and Max has taken that goal and made it happen. Max is so good at helping us create great content that makes our businesses shine!
Erin Albright, Founder of Albright Creative
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The copy you wrote for one of your clients blew everyone away. I think your writing speaks for itself . It’s an honor to see Max Sheffield-Baird in their element. If you’ve ever wanted help telling your story, or struggled with marketing or anything identity-related…please check this out.
Lee Zuvanich, Founder of Appsta and Adva Digital Solutions
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Max tells stories that resonate with our audience because they don't shy away from challenging topics. Instead, Max finds a way to make humanity shine through...Max is someone we can count on from not only a content side but a strategy side too, helping us lay the groundwork strategies that our social media still builds on today.
Emily Laptad, Managing Editor of Catcall Magazine
Capabilities & Competencies
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In a saturated space, being able to concisely explain what makes you unique is non-negotiable. I help you to identify what aspects of your story will evoke emotion and appeal to customers.
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It’s not just enough to know what to say, you also need a clear marketing plan that’s strategic with the resources you have. I help you map out a customer journey with an emphasis on organic sustainable growth.
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For bigger teams and entrepreneur support organizations, I teach and facilitate marketing workshops that keep business owners and their marketing teams up to date with rapidly changing user behavior in the marketing landscape.
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For the startups who need more hands on support, I operate as a fractional content manager to take the entire marketing process off of their plate from ideation to distribution so they focus on the big picture vision.
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Once you’ve attracted the right people to you, they need to know the next steps on how to work together. My copy leverages psychology on inspiring people using empathetic language to take action.
