Create content confidence by owning your story & expertise
Effective marketing may feel like an impenetrable black box, but it doesn’t have to be.
I help businesses highlight the impact they have on customers through a brand narrative by weaving their unique differentiators through their:
✴️ Marketing strategy (making the brand engaging & memorable)
✴️ Consistent lead generation
✴️ Authority-building content
The key to impactful marketing is through leveraging narrative psychology so that even in an oversaturated advertising culture, your content makes people feel seen and inspired to take action.
Trust & empathy are how you compete in a saturated marketplace
I came to marketing from an unlikely place– being a nurse in the pediatrics, community health, and OBGYN fields.
I sat with parents and families going through difficult moments. It was through this work that I realized something: in a rush to ‘fix’ people’s problems, we don’t take the time to listen and deeply understand what they’re dealing with.
The act of making someone feel seen IS the point, actually. It’s what’s going to stay in people’s memories far longer than jumping straight to educating or asking for the sale. This insight set me apart from fellow nurses, health technology consultants, and now marketers.
I’m different from other content managers or copywriters. I’m nonbinary, neurodivergent, and chronically ill. I understand that we’re not all working with the same access and capacity.
Because of that, my first and core aspect of my work is refining the language to describe your business that you can repeat for brand consistency and to save time so you’re never writing or pitching from scratch: elevator pitches, positioning statements, talking points, and evocative headlines are an aspect of every offer I have.
Why? When you own your story, your results dramatically shift.
Marketing is an uphill effort that you don’t have the time for
It feels overwhelming to be a small business owner because you wear all of the hats. You have more tasks than time to keep your business going.
Balancing promoting and delivering your service makes it feel impossible to navigate marketing in an intentional way. Wearing all of the hats is leaving you exhausted and unable to see a path forward that lets you grow while working less.
Deciding what tasks and marketing projects to prioritize feels like what water to bail out of the boat when you’re drowning.
It doesn’t have to be like this, and you don’t have to go it alone.
Find the words to describe the impact your unique voice brings to your industry and clients.
“I don’t want my marketing to sound like a cheesy sales pitch”
The service you provide is complex, technical, or transformational– the process of translating the value into engaging talking points causes many founders and their teams to overthink.
What if you get it wrong? What if it falls flat?
Clients that I work with don’t resonate with standard marketing advice but feel self-doubt and judgment about their marketing.
They feel tongue-tied and that they need to tinker for months or years to get to an elevator pitch or brand story that they’re happy with.
I provide an unbiased, strategic perspective that helps you to understand the psychology of your ideal customers and what aspects of your unique story and voice to incorporate through your marketing.
Storytelling strategy lays the necessary groundwork for your marketing and sales process, which means:
⚡️ Your content breaks through the noise and gets noticed
⚡️ Shorten the time from curious to client because your marketing touchpoints are intentional and strategic
⚡️ Adapt your message to diverse audiences & decision makers (investors, patients, providers, etc.)
⚡️ Build trust with increasingly savvier customers through community-driven nurture content
⚡️ You and your team show up more confidently when pitching & promoting your organization
…all through clear marketing tasks, you can check off that support your organization’s values and strengths.
What People Have Said After Working Together:
“We continue to grow in how we are seen online. The followers we have, the presence we give on social media but most importantly the relationships we’ve made and continue to keep. Max really supported us in finding our unique voice and put plans in place that honor our values and strengths.”
–Emily Sterk, Founder of Healing Towards Wellness
“Before working with Max, I felt unclear of how to get inside my client’s head. Like, “what does she want me to teach her next?” Now I have some practical tools that I use whenever I sit down to write or record a video that help me feel clear.”
–Dr. Crystal Frazee, Creator of Attuned Leadership™
Here’s How I Work with Founders & Organizations:
Narrative Growth Audit
Storytelling is the lifeblood of your marketing and sales. This service assesses the health of four core areas: unique differentiators, customer journey, sales process, and marketing implementation. You’ll receive an on-demand video reviewing your marketing touchpoints, a strategy session detailing priorities to focus on, and a strategic narrative roadmap. After 4 weeks, you’ll have a clearer picture of how your marketing message sets you apart with key action steps that create a path to consistent sales.
Storyspark Accelerator
For those who want to be more proactive in their marketing and sales, experience a deep dive into each of the narrative growth pillars, where we find the essence of your brand story and infuse that throughout the customer journey from awareness to conversion. You’ll receive repeatable language to share your story, a deep understanding of the psychology of your ideal clients, an editorial calendar, a marketing resource library, and a content style guide that ensures your marketing is impactful without having to start from a blank page.
**This package also includes a major copy project, such as revamping website copy, a lead magnet, a landing page, or an email sequence.**
Kindle Your Story Spark
Looking to refine your marketing but don’t need a full overhaul? This mentorship package includes strategy calls to co-create your strategy for each of the narrative growth pillars, templates for each deliverable in StorySpark Accelerator, training & resource library, and detailed feedback on your marketing materials as you go through the Brand Story Alchemy framework. Feel confident in how you pitch or talk about your business with the guidance of a brand story strategist.
Looking for continuing support or standalone marketing projects? I do that too, but I start each client with a Narrative Growth Audit so we can strategically prioritize the projects that deliver the highest impact for your organization.
How the Brand Story Alchemy Process Works
Brand Story Alchemy is about owning what makes your organization distinctive and using that to inform your marketing and sales processes.
It’s choosing to use the deeper parts of your story to stand out and build connection and trust. Your story includes your values, journey, identities, core purpose, and expertise.
Through these aspects, we find the overarching narrative threads that evoke emotion and use those to focus our messaging and positioning strategy.
This framework includes 4 Narrative Growth Pillars:
➤ Unique Differentiators - provoke curiosity with your pitch by finding the unique and relevant message for clients
➤ Customer Journey - deeply understand the psychology of customers to map out touchpoints and identify catalyst moments
➤ Story-Driven Sales Campaigns - attract people at the right time with attention-grabbing content and relationship building
➤ Streamline Your Content Process - speed up content creation and find hidden gems in your existing content
