Wilde Stories

Articles and content about messaging, marketing, identity, and social change. The conversations and stories we share shape the ongoing narrative. Learn to reach more people and find inspiration.

Max Sheffield-Baird Max Sheffield-Baird

Client Transformation Arc: A Marketing Framework for Shifting Beliefs & Behaviors

Empathy is at the core of marketing. Understanding ideal clients gives you the ability to speak to their challenges and aspirations throughout your content, on your website, and in your sales copy. While many folks think that storytelling puts the emphasis on the founder or organization, implementing customer-centric marketing boils down to viewing the story from the lens of who you’re trying to reach.

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