Narrative Growth Audit: Become Impossible to Ignore by Assessing the Health of Your Marketing & Sales
Marketing and promotion feel difficult and overwhelming
when you’re unsure how to tell your story.
The work you do is complex— it’s not as sexy as what other innovative startups have to offer, but it transforms lives and disrupts the status quo.
Balancing promoting and delivering your service makes it feel impossible to navigate marketing in an intentional way. Wearing all of the hats is leaving you exhausted and unable to see a path forward that lets you grow while working less.
Deciding what tasks and marketing projects to prioritize feels like what water to bail out of the boat when you’re drowning.
The more proactive you are in your business, the easier it becomes to grow & scale.
Even if you have content & social going out every week, being clear on how to nurture people to become leads and clients is essential to clarity that leads to long-term growth.
The truth? When you don’t have the bandwidth to tackle your marketing intentionally, the time comes out in other ways:
❌ Leads ghost you or aren’t a fit
❌ Content that takes ages to create
❌ Lack of traction and engagement
❌ Bottleneck for your marketing and sales processes
❌ Inconsistent visibility opportunities make it difficult to get in front of new people
Fall back in love with your business with clients and projects that you’re excited about
When you get focused on what will have the most impact on your marketing and sales:
Work on the big-picture strategies & projects that scale your business
Nurture leads to create recurring sales that don’t take any extra work
Back-pocket marketing system that can do the heavy lifting when life takes over and even posting on social feels like too much
Crafting your brand story isn’t a luxury— it’s the competitive advantage that sets you apart in a noisy marketplace.
Focusing on your core message gives your marketing and sales processes a facelift that attracts best-fit leads and drives repeatable sales.
What We’ll Focus On in the Assessment:
➤ Finding the hooks, angles, and stories that express the unique value you provide
➤ Use audience psychology to tailor customer touchpoints and nurture leads
➤ Distinctive message & brand voice consistency across memorable touchpoints that build awareness
➤ Clear marketing tasks you can check off your to do list
Screen recording detailing the pillars and dimensions the narrative growth audit focuses on to grow your sales and make your marketing more effective
Emily Sterk, Founder of Healing Towards Wellness
“Max really supported us in finding our unique voice and put plans in place that honor our values and strengths. We feel more confident and less overwhelmed in how we navigate marketing.”
What do I get after our work together?
90-minute strategy session detailing priorities to focus on during audit and to implement
Narrative Growth Roadmap - Pitch Deck ranking each growth pillar on several dimensions with findings and action steps
Audience research — what are people saying, doing, and trying that relate to the problem you solve?
On-demand review of marketing touchpoints
Multi-level strategic marketing planning & execution
Investment: $1,500
Frequently Asked Questions (FAQs)
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Book a call with me below and we can clarify any questions and decide if I’m the right fit to help you and your organization. Once you agree to the proposal, you sign the contract and pay the invoice. From there, I get more information from you to start auditing your content and you book your strategy call. I prefer to get the information from you first and see what makes your content and business distinctive from others doing similar things.
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I work mostly with service-based businesses: designers, authors, developers, consultants, therapists, and others. I also work with non-profits. Product-based businesses aren’t necessarily suited to a whole deep dive into the story of the founder because it’s more about the benefits of the product itself and what it allows customers to do, feel, or experience because of the product you’re selling. But ask yourself: is the product about a sense of community? Of shared purpose? Are your business’ products the vehicle to a way that allows you to impact people in a much bigger way that’s intangible? Then, let’s talk and see if you’re still a fit.
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Storytelling doesn’t feel like it has much to do with your sales, and may even feel too airy fairy or a luxury that most business owners can wait to invest in. Stories are the natural way our human brains categorize and retain information. It’s the algorithm before the algorithm existed.
When we encounter at least 10K marketing messages every day, it’s easy for our content to get lost in a void. Or for us to put it on the back burner. Having these talking points is the best way to stay consistent and have a lasting impact on your ideal customers, which leads to inquiries. And once you’re clear on your story, you can confidently pitch your services. -
Getting the messaging, language, and positioning is often more important when you have a team. As of 2025, we’re not yet capable of reading minds like a Jedi. They don’t know what you know and they don’t have the same context as you. When you start scaling, there’s a risk of the marketing that’s being put out strays from the original mission and positioning.
In some ways, this is totally normal. All people (and organizations) grow and evolve. But sometimes, it’s because people are trying to figure out what YOU, the Founder, are wanting them to create. Have you ever had a job where the expectations weren’t super clear and it left you frustrated? Or when someone above you changes their mind but doesn’t give an explanation why?
You’re busy running the business. You are trying to create new offerings, pitch yourself for visibility, networking, holding sales conversations, or negotiating with suppliers. There’s a lot on your plate. It’s often hard to see where something isn’t working when you are looking at it every single day. Think of this as providing the SOPs to your marketing that infuses it with what makes you and your business unique and builds connection with your ideal customers.
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This is a strategic offer, but the deliverables include messaging that you can use directly on aspects of your website and other marketing touchpoints such as your About page, media and social bios, and example headlines and calls to action. It’s meant to be the building blocks to your marketing that mean you’re never starting from a blank slate.
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After the deliverables are shared, I offer ways to work together further, including copywriting and mentorship. You can ask questions via email or join the Storyspark Discord community.
You have less than 5 seconds to capture attention. Make it count.
Want your content to be memorable without taking ages to create?
Invest in storytelling. It pulls all of your marketing together to create a cohesive message that deepens awareness and builds connection with potential clients.
You have the topics that position you as an authority, and what experiences to include when telling your story throughout each aspect of the customer journey, from curious to client.
