Shift Overthinking to Marketing Movement - Introduction

Written By Max Sheffield-Baird

In this introductory episode, I explain the audience for this audio series, my own story and how my chronic illness required me to build back my health and business brick by brick, what to expect from future episodes, and resources that will put audio episodes into action.

Folks (like me, not meant to shame) who often experience overthinking:

  • Value-driven (anti-oppression, pro-equity)

  • People in the “messy middle” of business, around 1-6 years

  • Lower capacity individuals: neurodivergent, disabled, chronically ill, caregivers, parents

  • Consultant, coaches, service providers, therapists, speakers, authors: basically anyone with a story & expertise to share, because when your thoughts are the product it’s easy to doubt yourself

Who am I to talk about this?

I’m Max Sheffield, Owner of Max Wilde Stories. Pronouns are they/he. I’m a marketing strategist who blends storytelling & capacity-building processes so the content you create makes clients feel seen, not sold to.

I started my business in 2018 and wiped my slate clean in my business almost exactly two years ago because of the above. I was speaking & consulting multiple times a week and hit such a bad chronic health flare that I was couch & bed bound for weeks. 

It made me question everything, which in some ways was good, because I walked away from what wasn’t serving me, but it also put me into a severe overthinking cycle that paralyzed me for over a year as I struggled to choose a new direction for myself and my business.

What to expect:

Episodes are meant to be quick, bite-sized, with an action step attached to keep momentum going. With that in mind, I created a roadmap template, and I have a community on Discord for support, feedback, and gentle accountability (if you ask for it).

For a more thorough breakdown and where to grab your companion resource, visit https://www.maxwildestories.com/overthinking-audio-series/

Max Sheffield-Baird