Your organization is unique & transformational for the people you serve. Your marketing should be too.
You have something powerful to say. You need to find the words & systems that make marketing consistency easier.
You’re seeing success but it comes at a cost– you have more tasks than time.
When you lead with your story and lived experiences in your content, it allows you to connect instead of pushing for a conversion.
That’s what my work is designed for you to do.
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Stop reinventing all of the time. Start getting seen.
You may have heard of the phrase the “content hamster wheel” or “content treadmill,” but I find that the term “marketing shame spiral” is more suitable.
The prevailing wisdom in the online business world is that if you just have this one magic bullet, you will succeed. Visual branding. Pinterest. Podcasts. YouTube. Stories. Guest Blogging.
It’s no wonder that service providers get so overwhelmed that they crawl back under the covers.
They’re marketing out of obligation, out of FOMO, and yes, even out of shame.
We chase the latest marketing trends that leave us drained, having only contributed to the bottom line of the creators of the platforms we use.
We try to fit ourselves into a jigsaw puzzle that never had our unique businesses in mind.
We don’t have to run our businesses this way. We can fall back in love with our own story (and marketing) all over again.
Hi, I’m Max (they/he). I’m a Messaging Magician. Or Word Wizard, take your pick.
I’m a non-binary, neurodivergent, wildly passionate, trauma survivor. I live in Kansas City with my 3-year-old son. I write, speak, teach, and consume content voraciously. `
In my previous career as a nurse and corporate trainer; I taught technology. I loved it, but due to burnout and chronic illness, I pursued entrepreneurship. In my first business, I showed up consistently but without clients to show for it.
Online business advice at the time wasn’t helping. If anything, it made me feel like I wasn’t doing enough or that I had to try to be someone else if I wanted to succeed.
We can choose to build our businesses based on shared experiences, values, and a vision of what’s possible. You don’t have to spend endless hours filming reels or posting in stories all day.
Building empathy grows your organization.
It starts with a compelling story.
Story Alchemy: Transmuting Your Secret Sauce into Evocative Copy & Repeatable Strategy
Messaging is what draws people to our offers. Amazing marketing can’t make up for vague messaging. However as I started my marketing career, there were no clear frameworks on how to express what made my organization’s approach unique.
I ended up creating my own from learning how psychology impacts storytelling, how we engage with them, and what needs to occur for us to make decisions and shift our behavior.
Learn more about my framework & process at the link below:
My Main Offers to Uplevel Your Content Strategy & Messaging
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Craft Your Marketing Catalyst
We create a library of messaging, branding, and content assets that inspire your ideal clients to action with repeatable marketing systems, workflows, and templates
REGULAR: $2,500
CONCIERGE: $3,900 -
Story Alchemy Strategy Lab
A marketing accountability community with all of the resources, copy feedback, coworking, and sprints need to implement a blend of story and strategy into your content
$1,500 for Lifetime access (click for details) -
Content Quickstart
A 90-minute strategy session that helps you to walks away with an action plan and opportunities for growth
$250 investment gets you the call, audit, and quickstart growth plan