Max Sheffield-Baird
(they/them)

Content Marketing Strategist

Objective: I’m a copywriter and content strategist that emphasizes storytelling and community building to elevate the online presence of entrepreneurs and community organizations.

Career History

Narrative-Focused Content Strategist
Crystal Baird, LLC | July 2018 - present

  • Develop a marketing plan for entrepreneurs that includes social media, website copy, and content strategy that includes writing copy

  • Instructed business owners on tools that monitor marketing performance

  • Held marketing workshop series for health and wellness entrepreneurs

  • Featured in outlets such as Bustle, Medium, and FairyGodBoss

Clinical Services Training Specialist
DataFile Technologies | April 2016 - February 2018

  • Trained new employees in clinical service lines such as prior authorizations and applications on EHR systems. 

  • Overhauling all curricula, especially educating navigation in multiple EHRs, medical terminology, communicating with clients, specialist offices, and insurance companies.

Social Media Manager
Catcall Magazine | December 2020 - June 2021

  • Develop social strategy in accordance to an editorial calendar and in collaboration with Editor-in-Chief and Managing Editor

  • Managed social platforms including Facebook, Instagram, and Twitter by scheduling, designing and writing content

  • Engaged with followers and moderated Facebook community

  • Within 90 days, the magazine saw major growth on all platforms (60% on IG, 230% on FB)

Go Live Support Specialist
Ecco Select | April 2014 - August 2016

  • Provided support and "at the elbow" training to physicians, nurses, and other healthcare practitioners who were going live and converting to Cerner EHR including PowerChart, FirstNet, RadNet, and CPOE

  • Communicated and facilitated process improvement to physicians’ and nurses’ workflow in their clinics and hospitals

Contact Details

Phone: (816) 469 4331
Email: max@maxwildestories.com or csheffield421@gmail.com
LinkedIn: Http://www.linkedin.com/in/max-sheffield-baird/

Organizational/Board Experience

 
  • All Souls Unitarian Universalist Church, Chair of Social Responsibility Board (oversaw multiple committees and funding initiatives)

  • InnovateHER KC, Leadership Team Member for Social Media and Moderator for 3K+ FB Group

  • Metro Organization for Racial and Economic Equity (MORE2), Co-Chair for Criminal Justice Task Force (lobbied city hall and interviewed with press outlets such as KCUR and KKFI for increased awareness of local control of KCPD)

Skills/Competencies

  • ConvertKit, Mailchimp, and Active Campaign email marketing platforms

  • Google Analytics Certification

  • WordPress and SquareSpace content management including landing page builders such as Elementor and LeadPages

  • Project management software such as Trello and Asana

  • Designing social media, website graphics, and deliverables using Canva

  • Familiarity with audio/video editing with iMovie and Garage Band

  • Event promotion and planning

  • Public speaking and presenting

Academic Background

Bachelor’s of Science in Marketing, August 2021
Colorado State University
Specialization in Fundraising for Non-Profit Organizations

Associate’s in Arts, July 2011
St. Petersburg College
Captain of Academic Team