Show up as your oddball self in your space, on your own terms
In just 4 weeks, your website can make your dream clients feel seen and understood.
Build a space that represents the full spectrum of your experience: the new offer, the pivot, the aligned audience that’s looking for exactly what you bring to the work.
Let’s define the world you’re building & create a welcoming experience
Your website has to do a lot of things:
Capture attention quickly by setting yourself apart
Let folks know they’re in the right place
Offer ways to enter your ecosystem, including moving forward to work together
It’s really no wonder we overthink and procrastinate on updating it, even when our work evolves.
For transformational service providers, this becomes complicated: you have to convey complex modalities, your unique approach, and your values so that your folks know whether you’re the right person for them.
It’s a lot of pressure, but it doesn’t have to be.
Your personality deserves to be more than an afterthought in your marketing
Your website is an online space that belongs to you, not algorithms that force you to perform or only show one side of yourself. As the hub of your content galaxy, your website should feel like they know you before they hop on a call.
With the work we do together, we dive into the journey that led you here, your values, offers, and the insights & transformations clients experience with you.
We then distill all the aspects into your core voice & unique perspective, which filters into every word, image, and page of your website.
Here’s some more about my approach:
I see websites as a foundation to a low-capacity marketing system, not just a task to check off (we will strategize on how this fits into your overarching strategy)
I DON’T believe in gatekeeping; you should be able to update your site yourself
I’ve studied and continue to follow anti-oppressive marketing & copywriting educators to ensure we prioritize client agency & autonomy throughout the process
I’ve been writing & designing websites since 2017 (Squarespace & WordPress)
I’ve found a Star Trek (or Lord of the Rings) quote for every single occasion
Don’t have the energy to show up and sell daily? You don’t have to if your website copy is living up to its full potential.
Here’s how we do it:
Strategy session to collaborate on themes & decide on positioning
Website flow map for a big-picture view of how each page works together to create a compelling narrative
Homepage headers to express your voice & unique perspective that takes into account your lived experiences, core offer, and existing content or nurture touchpoints
Writing main webpage copy (Home, About, Services)
Wireframes of main pages, if doing a design refresh
Design them and add additional pages (FAQ, Contact, Core Offer)
Revisions & feedback throughout the process, with async support through Discord
Your website is the foundational first step.
Here’s the rest.
Each stage builds a low-capacity content process that shows up for you when you can't.
Your unique voice is the center of your marketing universe, introducing folks to your marketing orbit. Your website is the external representation of that.
A signature series allows future clients to preview your approach, which seamlessly leads to your paid offers. Then, you can easily build calls to action that work as a long-term campaign.
Nurture marketing has a place. This stage builds processes that honor your energy, strengths, and values. You show up when you’re able, which is why we focus on content with a longer life cycle.
Frequently Asked Questions (FAQs)
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Once you agree to the proposal, you sign the contract and pay 50% of the invoice. From there, you book your kickoff call and learn more about which offers to prioritize. We communicate via Discord, your project management system, or email for any clarifications that may be needed.
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I work mostly with service-based businesses: designers, authors, developers, consultants, therapists, and others. I also work with non-profits.
Product-based businesses aren’t necessarily suited to a whole deep dive into the story of the founder because it’s more about the benefits of the product itself and what it allows customers to do, feel, or experience because of the product you’re selling.
But ask yourself: Is the product about a sense of community? Of shared purpose? Are your business’s products the vehicle to a way that allows you to impact people in a much bigger way than intangible? Then, let’s talk and see if you’re still a fit. -
Storytelling doesn’t feel like it has much to do with your sales, and may even feel too airy-fairy or a luxury. But it’s more complex than that. Stories are the natural way our human brains categorize and retain information. It’s the algorithm before the algorithm existed.
When we encounter at least 10K marketing messages every day, it’s easy for our content to get lost in a void. Or for us to put it on the back burner. Having these talking points is the best way to make a lasting impact on your ideal customers, which leads to inquiries. And once you’re clear on your story, you can confidently pitch your services.
A key aspect of my framework is creating a repeatable sales system that you can feel good about using because it builds the relationship and gives people a way to say “not right now” without manufacturing false scarcity. -
Both during and after the completion of the project, you’ll have access to the Storyspark Lounge. The Discord community is where we have weekly planning sessions, give each other feedback, and share resources. There is no time limit for this.
If you want to continue working together, I suggest building a signature content series to drive traffic to your website and further nurture visitors who are interested in learning more about your work.
