Kindle Your Story Spark:
Step into content confidence by having the right words that stand out
You have offers that you know have powerful results for your clients, but how do you get it out there?
You want to be thoughtful and intentional with how you show up, but progress is slow because you keep going back and forth and making tiny adjustments that keep you from being consistent.
Creating your messaging, marketing, and sales processes is a daunting task. Working by yourself, it becomes easy to overthink and get stuck.
Get more ease from not having to reinvent the wheel every the time you need content or copy
Starting from scratch every time kills momentum, and takes too much energy that you end up burned out or putting your marketing on the back burner.
Even me, whose career is based on doing this for others, have procrastinated on doing this for myself and my business. It felt too big, too final, and too personal.
Marketing experts tell service providers and founders that they need to find their message and set themselves apart, but there were no clear ways to understand how to figure out what makes us unique or the right ways to talk about them so that ideal clients instantly understand how we can benefit people.
It’s why I developed the narrative growth pillars that make up the Brand Story Alchemy framework. It was created through:
Years of studying narrative psychology and behavior change
My background in nursing, technology, and instructional design
Living as a nonbinary, neurodivergent trauma survivor, which often made me to feel like shelving core parts of myself and my identity was the only way to thrive.
Build capacity and maximize results with four key growth systems
1️⃣ Unique Differentiators – Provoke Curiosity with Your Pitch
2️⃣ Map Customer Touchpoints & Define the Transformation
3️⃣ Story-Driven Sales Process - Spark intent into action with valuable & binge-worthy content
4️⃣ Streamline Your Marketing Workflow - Consistent content without the headaches
Each growth system includes templates that walk you through the process to ensure each touchpoint you create is memorable. This includes a detailed customer journey, topics for sales-focused content, headlines & copy snippets, content style guide, and tailored marketing SOPs.
Corporate culture tells you to fit in, but as entrepreneurs we need to be able to stand out.
Your story and expertise impact people on deep levels, and it makes it a lot more difficult to verbalize. Murky messaging confuses ideal clients and if they don’t really understand what you do, you’ll get lost in the shuffle.
Finding your distinctive brand voice is often an iterative process. For some folks, it takes months or years. But with a narrative marketing strategist by your side, we can shorten the learning curve into 12 weeks.
Who’s a good fit for this?
Founders growing their team intentionally and wanting to make major messaging decisions to keep the team on the same page
Service providers that want to be personally being walked through the process but feel comfortable implementing on their own
Need clarity and direction on where to spend resources/energy with a clear process map that gives a clear plan on how to create free content that leads into paid offers
Tired of downloading workbooks, templates, and watching videos, and need personalized resources and feedback
This isn’t about telling you how to market yourself, but will help you co-create a plan that honors your business growth goals and the ways your story can reach ideal clients and position you as the go-to in your industry.
Frequently Asked Questions (FAQs)
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Once you agree to the proposal, you sign the contract and pay 50% of the invoice. From there, you book your kickoff call and learn more about which offers and copy deliverables to prioritize. We can communicate via Slack/Discord, your project management system, or email for any clarifications that may be needed.
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I work mostly with service-based businesses: designers, authors, developers, consultants, therapists, and others. I also work with non-profits.
Product-based businesses aren’t necessarily suited to a whole deep dive into the story of the founder because it’s more about the benefits of the product itself and what it allows customers to do, feel, or experience because of the product you’re selling.
But ask yourself: Is the product about a sense of community? Of shared purpose? Are your business’s products the vehicle to a way that allows you to impact people in a much bigger way than intangible? Then, let’s talk and see if you’re still a fit. -
Storytelling doesn’t feel like it has much to do with your sales, and may even feel too airy fairy or a luxury that most business owners can wait to invest in. Stories are the natural way our human brains categorize and retain information. It’s the algorithm before the algorithm existed.
When we encounter at least 10K marketing messages every day, it’s easy for our content to get lost in a void. Or for us to put it on the back burner. Having these talking points is the best way to stay consistent and have a lasting impact on your ideal customers, which leads to inquiries. And once you’re clear on your story, you can confidently pitch your services. -
After the completion of the project, you’ll have Slack/Discord access for 90 days with options to get copy/content feedback and assistance putting the tech pieces together. If you’re looking for more hands-on support, we can discuss a fractional role.
How does it work?
After we’ve gone through the Narrative Growth Audit and have a clear roadmap to what will make the most impact to building momentum, you have the option of me taking on the copywriting of key marketing assets and content strategy or going through the marketing framework with my personalized support and feedback as we talk through it via focused calls.
This isn’t a self-paced course that you put on a shelf and never use. You get access to the training vault, resource library, and community access, but this offer is meant to hold your hand through the process through scheduled calls, personalized feedback on marketing materials, and co-creating a marketing plan that weaves in your unique voice and growth goals.
In 12 weeks, we go through each of the aspects of your core marketing and sales processes: your unique differentiators, customer journey, sales, and content creation.
Kindle Your Story Spark- $2,000
Breaking down the Kindle Your Story Spark process:
Through this work, we collaborate on:
A Provocative Pitch Deck that tells the brand narrative that sets your service-based business apart from others
Customer Journey Map that allows us to deeply understand what’s going on with ideal clients by using a client transformation arc that examines internal beliefs & behaviors
Transposing this internal narrative into external marketing touchpoints which helps you to meet folks where they’re at
Sales Spark Sequence that works backwards from your paid offers to create valuable, perspective-shifting content that inspires people into action by delivering quick wins
Content Style Guide so you and your team are never starting from scratch because of all of the major messaging decisions are located in one reference document
This goes beyond generating ideas and putting them on templates. When you’re confident in your story and what your ideal clients find engaging, it makes the copy and content flow effortlessly.
Build marketing capacity by investing in your content & sales processes for maximum impact
When working with clients, I often see two major issues: either they’re unsure what they should talk about in their marketing to attract clients, or they’ve been creating content for a long time but pulling it all together and making it fit a larger strategy is a challenge.
In both cases, having an outsider perspective that can see your business as a marketer and deeply empathize with your ideal clients.
Being able to build connection with content that shares a unique perspective and gives momentum toward their desired result leads to consistent inquiries and sales.
We started the work, but for predictable sales, you need a system that feels good for you to be consistent because it’s aligned with how you want to show up and what you have to say in the world.
