Storyspark Accelerator:
Capture Your Unique Voice Through Your Marketing & Sales Processes
Identify the catalyst moment for your clients and make them feel seen, not sold to.
When you're confident in your sales pitch, marketing and sales can be enjoyable instead of necessary evils.
Content marketing shouldn’t feel like Sisyphus pushing a rock uphill, but it often does. When you infuse your story and differentiate yourself, your marketing starts to truly resonate. They come to you with their insights and a-has— and want to know the next steps to work with you.
Storytelling is the lifeblood of your marketing and sales
Story may seem like a luxury or something you can work on later, but it’s actually an essential aspect to setting yourself apart and making sales seamless. It gives people a taste of your approach, your personality, and the values that drive your business.
Once you have the words & systems to describe that, it becomes less about selling yourself and more about giving people what they need to make an informed decision on whether or not to work with you.
Build capacity and maximize results with four key growth systems
1️⃣ Unique Differentiators – Provoke Curiosity with Your Pitch
2️⃣ Map Customer Touchpoints & Define the Transformation
3️⃣ Story-Driven Sales Process - Spark intent into action with valuable & binge-worthy content
4️⃣ Streamline Your Marketing Workflow - Consistent content without the headaches
Each growth system culminates in key strategic deliverables that walk you through the process and ensure each touchpoint you create is memorable. This includes a detailed customer journey, topics for sales-focused content, headlines & copy snippets, content style guide, and tailored marketing SOPs.
Why is this important?
Storyspark Accelerator does more than devise strategy– through our calls, we craft repeatable marketing assets that you can build upon so you can focus more on teaching and educating your audience.
With this service, one high-leverage copy project will be created, such as refreshing your website, email sequence, downloadable resource, landing page, or webinar script. This will bring the concepts into practice while creating an evergreen marketing asset that will propel potential clients into action.
Who is This For?
Folks who want to outsource their content marketing but want to be intentional and strategic
Struggling to talk about yourself and your business (is your website, about page, bio old and outdated?)
Revamping your business model/offerings, and want the language that properly describes what you do
Feel like your marketing takes up too much time, and it ends up falling on the back burner, OR you don’t have anything to show for it
You’re holding back from showing up because you don’t know what to say in your content that is unique and magnetic to your ideal clients
Who is this NOT For?
People who need guidance on specific marketing tactics such as SEO, paid ads, influencer campaigns, TikTok, etc.
Folks who have not had at least 5 clients/customers, for best results, we need at least some data points to understand your unique differentiators
Those who feel like investing in their strategy (for their message, content, and marketing) is unnecessary
Businesses/organizations who DON’T want to grow using organic content marketing as their primary method of attracting ideal customers/clients
Leaders/founders who know EXACTLY what they’re here to say, what makes their business unique/different, and have expressed the language, including voice/tone to use to their team, with a supporting content strategy and marketing funnel
Frequently Asked Questions (FAQs)
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Once you agree to the proposal, you sign the contract and pay 50% of the invoice. From there, you book your kickoff call and learn more about which offers and copy deliverables to prioritize. We can communicate via Slack/Discord, your project management system, or email for any clarifications that may be needed.
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Getting the messaging, language, and positioning is often more important when you have a team. As of 2023, we’re not yet capable of reading minds like a Jedi. They don’t know what you know, and they don’t have the same context as you. When you start scaling, there’s a risk of the marketing that’s being put out strays from the original mission and positioning.
In some ways, this is totally normal. All people (and organizations) grow and evolve. But sometimes, it’s because people are trying to figure out what YOU, the Founder, want them to create. Have you ever had a job where the expectations weren’t super clear and it left you frustrated? Or when someone above you changes their mind but doesn’t give an explanation why?
You’re busy running the business. You are trying to create new offerings, pitch yourself for visibility, networking, holding sales conversations, or negotiating with suppliers. There’s a lot on your plate. It’s often hard to see where something isn’t working when you are looking at it every single day. Think of this as providing the SOPs to your marketing that infuse it with what makes you and your business unique and build a connection with your ideal customers.
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I work mostly with service-based businesses: designers, authors, developers, consultants, therapists, and others. I also work with non-profits.
Product-based businesses aren’t necessarily suited to a whole deep dive into the story of the founder because it’s more about the benefits of the product itself and what it allows customers to do, feel, or experience because of the product you’re selling.
But ask yourself: Is the product about a sense of community? Of shared purpose? Are your business’s products the vehicle to a way that allows you to impact people in a much bigger way than intangible? Then, let’s talk and see if you’re still a fit. -
Storytelling doesn’t feel like it has much to do with your sales, and may even feel too airy fairy or a luxury that most business owners can wait to invest in. Stories are the natural way our human brains categorize and retain information. It’s the algorithm before the algorithm existed.
When we encounter at least 10K marketing messages every day, it’s easy for our content to get lost in a void. Or for us to put it on the back burner. Having these talking points is the best way to stay consistent and have a lasting impact on your ideal customers, which leads to inquiries. And once you’re clear on your story, you can confidently pitch your services. -
After the completion of the project, you’ll have Slack/Discord access for 90 days with options to get copy/content feedback and assistance putting the tech pieces together. If you’re looking for more hands-on support, we can discuss a fractional role.
Storyspark Accelerator - $2,500
This package includes:
Content Style Guide
In-depth customer journey that gives topics for free content that leads to paid offers
Monthly marketing plan and content SOPs
Editorial Calendar with Hooks & Outlines
Slack/Loom access for 90 days
High-leverage copywriting deliverable
