https://www.maxwildestories.com/blog daily 0.75 2025-06-05 https://www.maxwildestories.com/blog/epiphany-results-client-transformation-arc-part-3 monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1749160016185-1BW0HFNRHGMP332X29BS/unsplash-image-V2z6yp7mGRg.jpg Stories - Creating Sustainable Client Results by Defining the Insights & Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1749163112075-B53MGUXPE6SHVQCIGUOG/unsplash-image-KTpSVEcU0XU.jpg Stories - Creating Sustainable Client Results by Defining the Insights & Transformation - Our lives are full of these moments. We’re at a crossroads. We started to make the change but the challenge keeps coming back to test us. While healing of any kind is not linear, we know we’re on the right path when we meet those moments and take conscious effort to break past our old patterns. We discussed smoking. For me, my trigger to have a cigarette would be going to the bar or drinking socially. It would often take effort to override that instinct to bum a smoke from someone. Impactful content can talk about these turning points. For one, it mirrors the red flags in the before picture. But it also shows people concrete ways taking consistent action is going to help them achieve their desired result. While we often make buying decisions based on emotion, we need to be able to use concrete benefits to put context to the solution. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1749164062579-UV1BPY8407PKI129KT3R/unsplash-image-5zkm7_fifIk.jpg Stories - Creating Sustainable Client Results by Defining the Insights & Transformation - Understanding the journey that we and our customers are going through can help us tailor our content for maximum impact and build connection with the people we’re trying to reach. This mirrors but not the same as a typical marketing funnel. Not everyone goes through it at the same rate and people can skip or move backward in this arc. Things aren’t so simple in real life, nor are they perfectly linear. That’s okay. https://www.maxwildestories.com/blog/client-transformation-arc-crisis-to-catalyst-part-2 monthly 0.5 2025-06-19 https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1749153221368-3DSHMLEC7ISXCH4UK9PP/unsplash-image-MWWCRKwFlmc.jpg Stories - From Crisis to Catalyst: Inspiring Ideal Clients to Action - Something’s gotta give. While we as the experts don’t want people to get to this point, it’s inevitable for some, maybe even most, to get to experience crisis before they’re going to take action. Our reptilian brains are resistant to change, even when we know it’s good for us. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1749152999854-Y419TNLI36LNINEEC3BO/unsplash-image-7okkFhxrxNw.jpg Stories - From Crisis to Catalyst: Inspiring Ideal Clients to Action - If you’ve made them to feel seen during the previous stages (or recognize where they once were), you’re building client trust and connection. When people can clearly articulate our problem, we believe that they can better solve it. https://www.maxwildestories.com/blog/client-transformation-arc-part-1 monthly 0.5 2025-06-05 https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/556dc157-6dd8-4b4b-9ac1-561bb59162a8/Client+Transformation+Arc.png Stories - Client Transformation Arc: A Marketing Framework for Shifting Beliefs & Behaviors - This arc consists of 7 steps (not necessarily linear): Symptoms Red Flags Crisis Catalyst Epiphany Turning Point Transformation https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1749149752326-O71SZN09D22JJPND1NV7/unsplash-image-qjs2R1lMMcw.jpg Stories - Client Transformation Arc: A Marketing Framework for Shifting Beliefs & Behaviors - This is the very tip of the iceberg. This is what people will think of first when they consider your industry or the problem you solve. For a designer, this would be not having a logo. Symptoms are usually not bad enough for most people to take action but there’s dissatisfaction and a gnawing feeling something is wrong. In copywriting speak, they’re currently problem unaware. They may be Googling or searching for symptoms, unaware it’s signaling a larger problem. Maybe they’re not yet ready to admit it to themselves. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1749150728340-AQ51PERW8K512LUIMI3V/unsplash-image-Uizd4Zd41Ww.jpg Stories - Client Transformation Arc: A Marketing Framework for Shifting Beliefs & Behaviors - If you’re in physical pain, do you see the doctor? Get a massage? Get physiotherapy? Take CBD? Put ice on it? It’s not always obvious to the customer as it is to us who have been through the journey already. You may not think about personal styling until you book a major speaking even or brand shoot and you’re not thinking about parenting styles until you’re pregnant. https://www.maxwildestories.com/blog/di8c99qyt9nkg4pxe17x2o4uez28fp monthly 0.5 2024-11-12 https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/13ef997d-0b82-44c5-8d6c-591961dcb3f6/Brand+Narrative+v2.png Stories - Crafting Your Brand's Narrative: A Beginner's Guide to Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1731438759418-FMZROVBLZ1GH8FB43YH8/unsplash-image-0ogq3xndxG0.jpg Stories - Crafting Your Brand's Narrative: A Beginner's Guide to Storytelling Questions I like to ask my clients to get them talking about this, dig deep and freewrite on these topics so you can start to see what patterns and phrases emerge: Why do you care so much? Why does your business exist? Why is this problem worth solving? What change are you trying to create? Full disclosure: some of these in this section were inspired or heard directly from Dr. Michelle Mazur, author of the 3 Word Rebellion. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1730841838949-WP5GQEWCZ343CPHFUJWY/1mc+pitch+presentation.jpeg Stories - Crafting Your Brand's Narrative: A Beginner's Guide to Storytelling - So, now you’ve hooked them emotionally. They’re invested in the impact you’re creating and your personal journey. Unfortunately, that’s not quite enough. Especially now. https://www.maxwildestories.com/blog/positioning-your-business-as-unique monthly 0.5 2022-12-20 https://www.maxwildestories.com/blog/a-crash-course-on-marketing-strategy monthly 0.5 2022-12-13 https://www.maxwildestories.com/blog/build-your-marketing-foundation-with-branding-amp-messaging monthly 0.5 2022-12-07 https://www.maxwildestories.com/blog/authority-magazine-interview-marketing-re-imagined monthly 0.5 2022-10-05 https://www.maxwildestories.com/blog/describe-what-you-do monthly 0.5 2022-09-22 https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1663799918904-3AIGN6L6W8253XQDXQMY/unsplash-image-LETdkk7wHQk.jpg Stories - Describe What You Do With Clarity & Empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1663800406888-GF7AJCB35UWRXVBWQL99/unsplash-image-0ogq3xndxG0.jpg Stories - Describe What You Do With Clarity & Empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1663800645309-SE8E8H5P2GYDNWIZZSVT/unsplash-image-6nsGg3Iw37c.jpg Stories - Describe What You Do With Clarity & Empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.maxwildestories.com/blog/your-website-is-essential-to-your-marketing-strategy monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1647287845043-SSIINX1RSACN0ZF23LVB/unsplash-image-3V8xo5Gbusk.jpg Stories - Your Website is Essential to Your Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1647287963496-XM3NZZ35OLUNAONR2X4E/unsplash-image-unRkg2jH1j0.jpg Stories - Your Website is Essential to Your Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1647288150313-XUGBBMPL2VDX3TU93RGW/unsplash-image-qWwpHwip31M.jpg Stories - Your Website is Essential to Your Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.maxwildestories.com/blog/does-your-website-need-to-evolve-with-your-business monthly 0.5 2022-03-01 https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/0e30b1bc-eec9-41e5-b1b3-4385b530cbf6/createherstock-2021-Team-Building-Neo-Latrica-41.jpg Stories - Does Your Website Need to Evolve With Your Business? The more we work with clients, the more clear we become on what they struggle with and what they need. But the more knee-deep we are in our client work, the harder it is to take a breath and look around at the big picture. It’s not that we have strayed from our earlier mission, but our understanding of it evolves. Our service, our being, and how we show up is not a product or a final iteration. This is true for all of us, including me. This website/business is the second iteration of a marketing business I had back in 2018/2019. We’re all charting our ways forward and refining as we go. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/c1367ddc-16e9-466f-9a8e-aac018978ee9/anete-lusina-146152-unsplash.jpg Stories - Does Your Website Need to Evolve With Your Business? The issue is that you are primarily getting your clients from referrals or through your own networking efforts. This means that you can’t predict when your referrals will come in and you only have so much time to go to events or schedule coffee chats. While it may seem like a marketing issue where more visibility, longer content, or social posting is the solution. But the issue is often deeper than that. If they land on your website after seeing a social post or something else, you’ve done half of the work. Once they get to your website, they need very specific information delivered very quickly, typically within 15-30 seconds (this is something we’ll discuss more in a following post). If your website doesn’t do that or give people a next step to take, your efforts have been potentially wasted. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/f84a9374-3e2a-45bf-beb1-fefc7b67c101/createherstock-2021-Podcasting-Life-Isha-Gaines-2.jpg Stories - Does Your Website Need to Evolve With Your Business? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.maxwildestories.com/blog/tag/testimonial monthly 0.5 https://www.maxwildestories.com/blog/tag/storytelling monthly 0.5 https://www.maxwildestories.com/blog/tag/content+series monthly 0.5 https://www.maxwildestories.com/blog/tag/copywriting monthly 0.5 https://www.maxwildestories.com/blog/tag/customer+journey monthly 0.5 https://www.maxwildestories.com/blog/tag/web+copy monthly 0.5 https://www.maxwildestories.com/blog/tag/ideal+clients monthly 0.5 https://www.maxwildestories.com/blog/tag/content+strategy monthly 0.5 https://www.maxwildestories.com/blog/tag/messaging monthly 0.5 https://www.maxwildestories.com/about daily 0.75 2024-02-12 https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/8ccbe70c-3fdd-4cd2-b262-acb92a77ca5a/horizontal+headshot+122021.jpeg https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1691978381491-ECQGB0N1XF35LOONFMOU/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1aa4e625-d870-4824-8bc4-adae5f607d25/createherstock-writers-haven-isha-gaines-2.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.maxwildestories.com/work-with-me daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/b2570f48-f1ae-490b-866c-07e08fd6bb1b/IMG_0040.JPEG https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/00a45653-a56c-4ed3-ad5a-720e0767d0d5/IMG_8068.JPG https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1746735154918-305EYBQCHNEA94UTEC0V/unsplash-image--AazHiQpS-A.jpg https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1746741483774-Z9KLRD6YHA2BS0Z5DV0F/unsplash-image-Go5qDQJQSU4.jpg https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/b4c3b039-7c6b-491c-a28f-6d94e4bdda2d/pexels-rodnae-productions-7978061.jpeg https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/1746741368969-4JWQE6YV2GY34FJGL5MX/unsplash-image-kMRMcUcO81M.jpg https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/3019cea6-fcbc-4c28-8aae-8712f3fabf6c/1.png https://www.maxwildestories.com/testimonials daily 0.75 2024-11-13 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847832239-MGLFDHBOLCWD12K3AI7C/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847831074-9Y887UX75RZ6L80BRDJK/image-asset.jpeg Testimonials - I think it looks incredible. I am so glad a survivor was able to put their expertise and passion into telling this story. I love how it turned out…and I am excited to share this. — Rachel Hodgson, CMO of Newhouse KC https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847832627-GDFX0BZSL0H0GM7L0XE8/image-asset.jpeg Testimonials - Before working with Max, I felt unclear of how to get inside my client’s head. Like, “what does she want me to teach her next?” Now I have some practical tools that I use whenever I sit down to write or record a video that help me feel clear. — Dr. Crystal Frazee, Founder of Crystal Frazee Leadership Solutions https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847831074-9Y887UX75RZ6L80BRDJK/image-asset.jpeg Testimonials - I cannot prompt Max enough. They are amazing and would be such an asset to your company! — Emily Sterk, Founder and Executive Director of Healing Towards Wellness https://www.maxwildestories.com/resume daily 0.75 2021-12-29 https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/446f2831-bffd-43d2-a651-1266dea3aa6c/headshot+122021.jpg Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.maxwildestories.com/speaking daily 0.75 2026-03-13 https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/16e4727e-c494-474a-8edc-e67e48ac889e/Screen+Shot+2023-04-14+at+10.05.31+AM.png Speaking https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/04a71de5-136a-47fc-8350-562173172b90/GEW_KansasCity-Edit.png Speaking https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/c8abb128-9df6-4d1a-93e2-487e8447ea9a/Screen+Shot+2023-04-14+at+10.06.46+AM.png Speaking 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Not every relationship looks the same. Not everyone experiences sexual or romantic attraction. And yes, before you ask, they’re different! For those who are aromantic, asexual, self-partnered, polyamorous, in a queerplatonic relationship...Happy Valentine’s Day to you too! You might not get a greeting card made for you, but at Catcall we see you. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/22cfeebd-0dce-4a31-82be-cbd65a942435/Catcall+January+Posts+%281%29.png Portfolio - Catcall Magazine Disabled womxn are important. Disabled womxn are valuable. Intersectionality often leaves them/us behind when discussing how patriarchy impacts us. @thebodyisnotanapology writer Cara Liebowitz outlines the ways womxn are impacted by disability disproportionately and why understanding disability justice is so important to intersectional feminism. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/d77bf3d7-7071-4964-915c-bac473c6dc1e/Catcall+January+Posts+%284%29.png Portfolio - Catcall Magazine We’re always on the lookout for more books to raise our consciousness and listen to different perspectives to be better and decolonize our bookshelves. We’d love to hear what books you’re currently reading, books/essays that inspired you, and works you’re still pondering and discussing months/years later. We’re especially interested in hearing from indigenous and disabled voices. And don’t think this is just limited to non-fiction-- recommendations for fiction, graphic novels, or essays are welcome as well. https://images.squarespace-cdn.com/content/v1/6195c10cac8d6324bbe25132/e9c9dc39-c1ba-4caf-9d7b-3edb5fba0cfb/you+are+more+important+than+a+clump+of+cells+ffs.png Portfolio - Catcall Magazine If you have a uterus, you’ve probably been paying attention to the onslaught of laws designed to challenge Roe v. Wade. Missouri and Kansas have their own laws in session. In fact, Missouri wants to punish those having constitutionally legal abortions by forcing them to pay for funeral services and determine how families and people with uteruses should process their emotional loss. As reproductive justice organizers have said all along, they’ve already closed any loopholes for rape or incest and now want to criminalize miscarriage. In the 21st century, privileged people have been far removed from this reality, but for most of human history childbirth and pregnancy were often a death sentence. And even today, we have no idea why most miscarriages happen. You are not to blame. And no one should ever make someone guilty for making these incredibly hard choices. And this doesn’t even include how many women have been denied medical treatment because they *might* get pregnant or a future male partner might want to have kids. Hypothetical babies have more rights than we do. We are more than incubators. We have dreams, hopes, and fears. We are survivors of abuse, poverty, trauma, and rape. We have value. 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